Tom Peters

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

age


Tom Peters

Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.

business


Tom Peters

Excellent firms don't believe in excellence - only in constant improvement and constant change.

change


Tom Peters

Communication is everyone's panacea for everything.

communication


Tom Peters

Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!

cool


Tom Peters

Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.

design


Tom Peters

Design is so critical it should be on the agenda of every meeting in every single department.

design


Tom Peters

If a window of opportunity appears, don't pull down the shade.

leadership


Tom Peters

Management is about arranging and telling. Leadership is about nurturing and enhancing.

leadership


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