My mother inspired me to treat others as I would want to be treated regardless of age, race or financial status.
I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.
We had incense and rock'n'roll posters, and we sold records and rolling papers. People could just, like, hang out. We had a cool vibe going.
I think it is really important to have a sense of business. As a designer you can get so wrapped up in the design and fashion side that you forget the business side.
We are really living the American dream, to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don't take ourselves too seriously in fashion.