People are patronizing the theatres with renewed enthusiasm - there is an entire picnic-like attitude when families go out to see movies, which is a very good sign. They want to see larger-than-life characters on the big screen and not just watch movies on television or on DVDs.
What you have in most education software is that they're catering to the decision-maker who makes the budget allocations, and that decision-maker has a lot of check boxes. Does it do this? Check. Does it do that? Check. They could care less about the end user experience.