Donald Norman

Beauty and brains, pleasure and usability - they should go hand in hand.

beauty


Donald Norman

In my opinion, no single design is apt to be optimal for everyone.

design


Donald Norman

Readers always seem to think that the author has some control over the design of their books.

design


Donald Norman

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

design


Donald Norman

User-centered design means working with your users all throughout the project.

design


Donald Norman

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

design


Donald Norman

I prefer design by experts - by people who know what they are doing.

design


Donald Norman

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

learning


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