Edward de Bono

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

car


Edward de Bono

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

car


Edward de Bono

If you never change your mind, why have one?

change


Edward de Bono

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

change


Edward de Bono

Logic will never change emotion or perception.

change


Edward de Bono

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

experience


Edward de Bono

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

future


Edward de Bono

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

great


Edward de Bono

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

history


Edward de Bono

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

hope


Edward de Bono

Humor is by far the most significant activity of the human brain.

humor


Edward de Bono

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.

humor


Edward de Bono

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

intelligence


Edward de Bono

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

life


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