As a freelance writer, I'd be asked to become an expert for various magazines on any subject, whether food or wine or history or the life span of veterinarians. I was completely unschooled in any of these things.
One can always come up with funny lists and jokes. You know what? I take it back. Not everyone can always come up with funny lists and some jokes. I'm very lucky to have a gift where I can do that pretty ably.
People forget how outcast 'They Might Be Giants' can be. They have a reputation for writing really deft, funny, clever melodies, and they also make a lot of music for kids, which is terrific, but when you see them in concert, they can rock the house.
More people have more access to more readers for less money than ever before in history. It means a lot of dross but it means a lot of very talented people can find and nurture a readership in ways that were not possible twenty years ago. From a creative perspective, that is all that writing is about.
My type of humor is me not caring whether people know what I'm talking about or not.