Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change.
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
And it's absolutely true that male sexual behaviour and female responses to male demands change a lot when they start communicating - and the levels of the communication that I've seen on the ground in very, very poor areas are so high and I think why don't we have that here?
I have always been aware that you have to get people listening before you can change their minds. Any artist's big fear is being ignored, so if you get debate, that's great.
We think that democracy can change a lot of things, but we're being fooled, because democracy is not the election. We've been taught that democracy is having elections. And it isn't. Elections are the most horrendous aspect of democracy. It's the most mundane, trivial, disappointing, dirty aspect.
Before 'Schindler's List,' I wouldn't have believed movies had a lot of power for social change.
The best thing about acting is that I get to lose myself in another character and actually get paid for it... It's a great outlet. I'm not really sure who I am - it seems I change every day.
I believe that history has shape, order, and meaning that exceptional men, as much as economic forces, produce change and that passe abstractions like beauty, nobility, and greatness have a shifting but continuing validity.
I respect the astute and rigorously unsentimental David Horowitz as one of America's most original and courageous political analysts. He has the true 1960s spirit - audacious and irreverent, yet passionately engaged and committed to social change.
The '80s made up for all the abuse I took during the '70s. I outlived all my critics. By the time I retired, everybody saw me as a venerable institution. Things do change.
I think change is possible, but only for individuals who were never truly gay in the first place and who have a strong personal motivation to recover their heterosexuality.
When you lead change, sometimes you get arrows in your back. I mean, that's just the way the real world is.
When he was born, I looked at my little boy and felt an unconditional love I never knew was inside me. As he grew, and I watched him stagger about, squeak his first words, and turn into a beautiful little boy, that feeling did not change.
Even if I know I shall never change the masses, never transform anything permanent, all I ask is that the good things also have their place, their refuge.
Mental illness is the last frontier. The gay thing is part of everyday life now on a show like 'Modern Family,' but mental illness is still full of stigma. Maybe it is time for that to change.
I love street style, seeing how girls wear pieces and how their pair accessories with their outfit. How they pair shoes with a bag and go to day to night and change things up.
The only change I can really see is that I don't have to shop for pants in stores anymore.
Sometimes I have these fantasies of just moving to a foreign country and coming back with a full head of hair. Or not even come back! Make a new life there with hair... Change my name, just see what happens.
Anyone who's lost someone to cancer will say this, that you have to struggle to try to remember the person before the diagnosis happened, because they really do change - as anyone would change.
We are volcanoes. When we women offer our experience as our truth, as human truth, all the maps change. There are new mountains.
Rather than saying, 'My checking account is a wreck,' change it to 'I will learn how to track my spending and balance my checkbook.'
I mean, if you didn't get it or if you didn't feel like you enjoyed it, sometimes that experience can change.
It took me so many years to move out. I'm definitely a bit of a Peter Pan, reluctant to grow up. It all seemed really nice at home-why change it? Part of me would prefer not to have any responsibility whatsoever.
I have to struggle to change people's perceptions of me. I grew very frustrated with the perception that I'm this shy, retiring, inhibited aristocratic creature when I'm absolutely not like that at all. I think I'm much more outgoing and exuberant than my image.
To some extent, Seattle remains a frontier metropolis, a place where people can experiment with their lives, and change and grow and make things happen.
Probably the most visible example of unintended consequences, is what happens every time humans try to change the natural ecology of a place.
One good teacher in a lifetime may sometimes change a delinquent into a solid citizen.
A technical solution may be defined as one that requires a change only in the techniques of the natural sciences, demanding little or nothing in the way of change in human values or ideas of morality.
I mean, language fascinates me anyway, and different words have different energies and you can change the whole drive of a sentence.
The art of living does not consist in preserving and clinging to a particular mode of happiness, but in allowing happiness to change its form without being disappointed by the change happiness, like a child, must be allowed to grow up.
One reason we resist making deliberate choices is that choice equals change and most of us, feeling the world is unpredictable enough, try to minimise the trauma of change in our personal lives.
That man is a creature who needs order yet yearns for change is the creative contradiction at the heart of the laws which structure his conformity and define his deviancy.
I feel we live in the kind of culture now where you have to be very smart to navigate the right way, and I just don't have those smarts. I think with age and time it will change, but I can't obsess about it.
I wouldn't change a single thing, because one change alters every moment that follows it.
Our economic system, run for profit and waste and based primarily on the extractive industries, is the cause of climate change. We have wasted the earth's treasure and we can no longer exploit it cheaply.