Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
Sometimes you put walls up not to keep people out, but to see who cares enough to break them down.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
The secret of happiness, you see, is not found in seeking more, but in developing the capacity to enjoy less.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Employ your time in improving yourself by other men's writings so that you shall come easily by what others have labored hard for.
That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.
My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people.
I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.
Life contains but two tragedies. One is not to get your heart’s desire; the other is to get it.
I am saddened, not by Microsoft’s success — I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.
No man undertakes a trade he has not learned, even the meanest; yet every one thinks himself sufficiently qualified for the hardest of all trades - that of government.
True wisdom comes to each of us when we realize how little we understand about life, ourselves, and the world around us.
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
Remember, no human condition is ever permanent. Then you will not be overjoyed in good fortune nor too scornful in misfortune.
The hour of departure has arrived and we go our ways; I to die, and you to live. Which is better? Only God knows.
I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.
If a man is proud of his wealth, he should not be praised until it is known how he employs it.
Success seems to be connected to action. Successful people keep moving. They make mistakes, but they don’t quit.
For true success ask yourself these four questions: Why? Why not? Why not me? Why not now?