Conformity is the act of adhering to societal norms, rules, or expectations. It involves adjusting one's thoughts, beliefs, behaviors, and actions to match those of a particular group or culture. Conformity can stem from a desire to fit in, be accepted, or avoid social rejection. It plays a significant role in shaping individual behavior and maintaining social order. While conformity can promote unity and cooperation, it can also suppress creativity, individuality, and critical thinking. Society often influences individuals to conform through various social pressures, such as peer pressure, societal norms, and institutional rules.